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“I Have a Buyer for Your Business” via Automated Phone Calls

May 20, 2011 By Ney

I’ve written about this a few times: the dark side of business brokerage via the practice of marketing using the message, “I have a buyer for your business”, when that clearly isn’t the case.  This message gets delivered on hand written cards, computer generated “hand written” cards, postcards, letters and phone calls.

Now, you can look forward to automated calls to pester business owners with the same message.  On behalf of the business intermediary industry, I apologize.

The following is an email I received today.  Hopefully it will be used as described when there really is a buyer, but I predict it will used to generate business listings when there isn’t a buyer.

Do you have people who want to buy a business but not enough businesses that are for sale to show to them?

We can help.

The very first six brokers we showed this to came on board instantly after seeing a demo because they said it was the perfect way to get more flower shops, carpet cleaning companies, restaurants, etc. that their clients were looking to acquire.

There are two ways to generate leads.

First, let’s say you have a guy that wants to buy a flower shop somewhere in the state. You just use our software program and type in “flower shop” and the city/state and it will pull every single name and number within seconds. Then, you record a message along the lines of, “Would you be interested in selling your flower shop? I have a buyer right now that would be interested in buying it. For more detail, please call 702-555-1212.”

Then, hit a button and it calls every single number the software found and delivers the message. (Some brokers have asked me about reaching the decision maker. The best way to do this is send the messages early in the morning before they open so the message goes to voice mail).

If you want to do a mailing, the software will also format everything to print as mailing labels. No more buying lists.

The second way is to have the software scan craigslist for businesses for sale, extract their numbers, and call with a message, “Hi, this is Tim. I’m interested in buying your business for cash. Please call me at 702-555-1212.”

Our software package is a one-time cost of $397 (with a monthly $20 maintenance fee).

The software can also extract email addresses.

Also, once you buy the software, you have re-sell rights. Every broker told me they have several clients who would love to have it for themselves. Flower shops, restaurants, bars, carpet cleaning…..the list is almost endless for the types of businesses that can use this.

I will sell it to only one business broker per city on a first-come, first-served basis.

To see a demo, please email me back or call me at 702xxx

Thanks,

Filed Under: Life as a Business Broker, Uncategorized

Birds, Rain and Wind – Flying to Visit Business Owners

April 2, 2011 By Ney

Another business trip to Southern California, this time to see a prospective new client and meet to discuss a serious letter-of-intent with a current client.

The weather was going to be marginal, so Graeme drove to Placerville so I wouldn’t have to do an approach into Auburn or Truckee to get him. This way I could launch into low weather and fly into clear weather as we flew south. But I didn’t get off the ground before we had a bird strike. I didn’t feel or hear it, but I clearly saw it coming and there wasn’t anything I could do. Fortunately it was small bird, but I did abort the takeoff, shut down and inspect the propeller. I also had to clean the windshield and pull feathers and stuff off the wing.

We only had short bit of flying in rain before we broke out and had a dramatic flight with lots of different layers of clouds. We had a meeting in San Diego, then a meeting at Santa Monica airport with Jerry. You may have noticed I don’t have many aerial shots of cities. For one, they don’t have the same allure to me as the mountains, and two, I’m usually too busy flying to take photos. Especially in the LA basin, where I don’t have a brain cell to spare while flying, watching for traffic and trying to stay on the ever-changing IFR routing they give me.

So this time I gave Graeme the camera, and he got some excellent shots of the LA area.

We then spent the night and headed out to Las Vegas for a quick meeting before heading home. I almost canceled because the winds were expected to be 50 mph by the afternoon. So we flew in early and expected to be out by 12 or 1 pm. It was calm when we landed, but by 11:00 am I was looking out the window and saying, “we really have to leave. “. Everyone would keep talking. I just had to interject, “I’m sorry, but I mean it. We really have to leave.”

We took off in a 35 knot wind, with a 20 knot crosswind component. I had the control wheel cranked over and rudder mashed. Everything was fine until the last few seconds before taking off, when the plane plane started going sideways. Luckily we were in the air by the time we ran out pavement or hit a taxi light. As we took off, as planned, one wing dipped significantly and we swung into a sideways crab down the runway.

As we got in the air we could see a massive dust storm approaching Las Vegas. I wish I could have gotten a photo, but I was extremely nervous trying to get above the Red Rocks area so we wouldn’t get slammed by a rotor. We did get one good drop and we both hit our heads. Later I asked Graeme if that scared him, and he said not really, it was that sideways takeoff that did. Luckily that was it, and soon we were at 12,000 feet where it was extremely slow going, but safe. For once I took the very long way home, over by Edwards Air Force base, into the Central CA valley, then up.

The first photo is mine, the others were taken by Graeme.

Southern Sierras
No idea where this is.
OK, now I'm serious. I have no idea where this is.

Filed Under: Life as a Business Broker, Trip Report

Quick Trip to See “On Hold” Clients

March 6, 2011 By Ney

Southern Sierras

The recession has put a few of my clients that are selling their businesses into a holding pattern, and I thought it would be a good idea to visit them and see how they are doing.  So I made a circuit of three clients in Las Vegas (Henderson actually), Temecula and Burbank.

It was very cold, so I preheated the plane before heading out to Henderson.  The client was nice enough to meet me at the airport so we just hung around, looked at airplanes and talked. He has some awesome opportunities before him, so I’m confident he’ll come back on the market within a year or so.   I then flew into the sunset and on into French Valley airport for the night.  I met a prospective client the next morning for breakfast, and then flew to Burbank to meet my next client for lunch.

This client has a solid company that seemed recession proof.  We even had an offer on the company in 2009, but unfortunately there were very few companies that were recession proof in 2009 and he took a hit and took himself off the market.  Things are looking up again, and we’ll see him back on the market in next year or two as his earnings rise and stabilize again.

I didn’t have to because the ceiling as at around 7 to 8,000 feet, but I flew at 10,000 feet all the way home in the clouds so I could get some safe but good solid IMC (instrument) time.   All in all a good trip.  It was nice to connect with my clients, the plane ran well, and it was a fun challenge to deal with the cold, the weather and the incessant LA air traffic.

Mono Lake

 

 

 

 

 

 

 

 

 

LA Area at Night

 

Filed Under: Life as a Business Broker

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